:root{
  --paper:#faf7f2; --paper-2:#f1ece3; --white:#fff; --ink:#101421; --muted:#4d5367;
  --line:#ddd5c7; --crimson:#dd244e; --crimson-d:#b81a40; --yellow:#f7ad15; --orange:#ef712c;
  --violet:#732d79; --indigo:#394090; --night:#12163a;
  --bar:linear-gradient(90deg,#f7ad15 0 20%,#ef712c 20% 40%,#dd244e 40% 60%,#732d79 60% 80%,#394090 80% 100%);
  --maxw:1180px; --r:18px;
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{font-family:"Hanken Grotesk",system-ui,sans-serif;background:var(--paper);color:var(--ink);line-height:1.62;font-size:17px;-webkit-font-smoothing:antialiased}
img{max-width:100%;height:auto;display:block}
a{color:inherit}
h1,h2,h3{font-family:"Plus Jakarta Sans","Hanken Grotesk",system-ui,sans-serif;font-weight:800;line-height:1.08;letter-spacing:-.03em}
h1{font-size:clamp(2.3rem,5.2vw,4.1rem)}
h2{font-size:clamp(1.8rem,3.6vw,2.7rem)}
h3{font-size:1.2rem;letter-spacing:-.02em}
.wrap{max-width:var(--maxw);margin:0 auto;padding:0 22px}
.skip{position:absolute;left:-999px}.skip:focus{left:12px;top:12px;background:var(--ink);color:#fff;padding:8px 12px;border-radius:8px;z-index:99}
.eyebrow{display:inline-block;font-family:"Plus Jakarta Sans",sans-serif;font-size:.78rem;font-weight:800;text-transform:uppercase;letter-spacing:.14em;color:var(--crimson-d);margin-bottom:18px}

/* En-tête */
header.site{position:sticky;top:0;z-index:30;background:rgba(250,247,242,.94);backdrop-filter:blur(8px);border-bottom:1px solid var(--line)}
header.site::before{content:"";display:block;height:5px;background:var(--bar)}
header.site .wrap{display:flex;align-items:center;justify-content:space-between;height:68px;gap:16px}
.brand{display:flex;align-items:center;gap:10px;text-decoration:none;font-family:"Plus Jakarta Sans",sans-serif;font-weight:800;font-size:1.3rem;letter-spacing:-.04em}
.brand img{height:34px;width:auto}
.brand b{color:var(--crimson);font-weight:800}
nav ul{display:flex;gap:28px;list-style:none;align-items:center}
nav a{text-decoration:none;font-size:.95rem;font-weight:600}
nav a:not(.btn):hover{color:var(--crimson-d);text-decoration:underline;text-underline-offset:6px}
.menu-toggle{display:none;background:none;border:1.5px solid var(--ink);border-radius:10px;padding:7px 12px;font:inherit;font-weight:600;cursor:pointer}
.btn{display:inline-block;background:var(--crimson);color:#fff;text-decoration:none;font-weight:700;font-size:1rem;padding:15px 26px;border-radius:999px;border:0;cursor:pointer;font-family:inherit;transition:transform .2s,background .2s}
.btn:hover{background:var(--crimson-d);transform:translateY(-2px)}
.btn.ghost{background:transparent;color:var(--ink);border:1.5px solid var(--ink)}
.btn.ghost:hover{background:var(--ink);color:#fff}
.btn.sm{padding:10px 20px;font-size:.92rem}
.link{font-weight:700;text-decoration:none;border-bottom:2px solid var(--yellow);padding-bottom:2px}
.link:hover{border-color:var(--crimson)}

/* Hero */
.hero{padding:clamp(40px,6vw,84px) 0 clamp(56px,8vw,110px)}
.hero .wrap{display:grid;grid-template-columns:1.05fr 1fr;gap:clamp(28px,5vw,72px);align-items:center}
.hero p.lead{font-size:1.2rem;color:var(--muted);max-width:540px;margin:24px 0 32px}
.cta{display:flex;gap:14px;flex-wrap:wrap}
.assure{display:flex;gap:26px;flex-wrap:wrap;margin-top:38px;padding-top:24px;border-top:1px solid var(--line);list-style:none;font-size:.95rem;font-weight:600}
.assure li::before{content:"";display:inline-block;width:10px;height:10px;border-radius:50%;background:var(--yellow);margin-right:10px}
.photo{position:relative}
.photo::before{content:"";position:absolute;inset:26px -22px -22px 26px;background:var(--yellow);border-radius:var(--r);z-index:0}
.photo img{position:relative;z-index:1;width:100%;aspect-ratio:6/5;object-fit:cover;border-radius:var(--r)}
.photo .tag{position:absolute;z-index:2;left:-16px;bottom:34px;background:var(--ink);color:#fff;border-radius:12px;padding:14px 18px;font-weight:700;font-size:.92rem;line-height:1.35;max-width:230px}
.photo .tag small{display:block;font-weight:500;opacity:.75;font-size:.82rem}

/* Sections */
section{padding:clamp(54px,8vw,110px) 0}
.head{max-width:680px;margin-bottom:clamp(34px,5vw,60px)}
.head p{color:var(--muted);margin-top:14px;font-size:1.08rem}
.offer{display:grid;grid-template-columns:1fr 1.05fr;gap:clamp(28px,5vw,80px);align-items:center;padding:clamp(40px,6vw,72px) 0;border-top:1.5px solid var(--ink)}
.offer.rev{grid-template-columns:1.05fr 1fr}
.offer.rev .o-text{order:2}
.num{font-family:"Plus Jakarta Sans",sans-serif;font-weight:800;font-size:clamp(3.4rem,7vw,5.6rem);line-height:1;color:var(--yellow);letter-spacing:-.05em;margin-bottom:6px}
.offer h3{font-size:clamp(1.6rem,3vw,2.2rem);margin-bottom:14px}
.offer p{color:var(--muted);max-width:480px;margin-bottom:22px}
.gain{display:flex;gap:12px;align-items:flex-start;max-width:480px;background:var(--white);border:1px solid var(--line);border-left:5px solid var(--crimson);border-radius:12px;padding:14px 16px;margin-bottom:26px;font-weight:600;font-size:.97rem}
.gain span{color:var(--crimson-d);font-size:.72rem;text-transform:uppercase;letter-spacing:.12em;font-weight:800;display:block;margin-bottom:2px}

/* Formules (site web) */
.ladder{list-style:none;counter-reset:l;background:var(--white);border:1.5px solid var(--ink);border-radius:var(--r);overflow:hidden}
.ladder li{counter-increment:l;display:grid;grid-template-columns:44px 1fr;gap:16px;padding:20px 22px;border-bottom:1px solid var(--line);align-items:start}
.ladder li:last-child{border-bottom:0}
.ladder li::before{content:counter(l);width:36px;height:36px;border-radius:50%;background:var(--ink);color:#fff;display:grid;place-items:center;font-weight:800;font-family:"Plus Jakarta Sans",sans-serif}
.ladder li:nth-child(2)::before{background:var(--crimson)}
.ladder li:nth-child(3)::before{background:var(--indigo)}
.ladder li:nth-child(4)::before{background:var(--yellow);color:var(--ink)}
.ladder strong{display:block;font-family:"Plus Jakarta Sans",sans-serif;font-size:1.05rem;letter-spacing:-.02em}
.ladder span{color:var(--muted);font-size:.96rem}
.cap{font-size:.84rem;color:var(--muted);margin-top:10px}

/* Animation digitale */
.shot{position:relative}
.shot img{width:100%;aspect-ratio:6/5;object-fit:cover;border-radius:var(--r)}
.chips{display:flex;flex-wrap:wrap;gap:10px;margin:0 0 26px;list-style:none}
.chips li{background:var(--white);border:1.5px solid var(--ink);border-radius:999px;padding:9px 18px;font-weight:700;font-size:.95rem}
.shot .tag2{position:absolute;right:-12px;top:26px;background:var(--crimson);color:#fff;border-radius:12px;padding:12px 16px;font-weight:700;font-size:.9rem;max-width:210px}

/* Schéma CRM */
.pipe{background:var(--night);color:#fff;border-radius:var(--r);padding:22px}
.pipe .cols{display:grid;grid-template-columns:repeat(4,1fr);gap:10px}
.pipe .col h4{font-family:"Plus Jakarta Sans",sans-serif;font-size:.78rem;text-transform:uppercase;letter-spacing:.1em;color:#c9cdf0;margin-bottom:10px;font-weight:800}
.pipe .col i{display:block;height:46px;border-radius:9px;background:rgba(255,255,255,.1);margin-bottom:8px;position:relative}
.pipe .col i::after{content:"";position:absolute;left:10px;top:12px;width:55%;height:6px;border-radius:4px;background:rgba(255,255,255,.55)}
.pipe .col i::before{content:"";position:absolute;left:10px;top:26px;width:35%;height:6px;border-radius:4px;background:rgba(255,255,255,.25)}
.pipe .col:nth-child(1) i:first-of-type{border-left:4px solid var(--yellow)}
.pipe .col:nth-child(2) i:first-of-type{border-left:4px solid var(--orange)}
.pipe .col:nth-child(3) i:first-of-type{border-left:4px solid var(--crimson)}
.pipe .col:nth-child(4) i:first-of-type{border-left:4px solid #7fd6a2}
.pipe .col:nth-child(4) i:first-of-type{background:rgba(127,214,162,.18)}
.pipe .arrow{display:flex;justify-content:space-between;font-size:.8rem;color:#c9cdf0;margin-top:14px;padding-top:12px;border-top:1px dashed rgba(255,255,255,.25)}

/* Méthode */
.method{background:var(--night);color:#fff}
.method .eyebrow{color:var(--yellow)}
.method .head p{color:#c9cdf0}
.rail{display:grid;grid-template-columns:repeat(4,1fr);gap:0;position:relative;counter-reset:s}
.rail::before{content:"";position:absolute;left:0;right:0;top:27px;height:3px;background:var(--bar)}
.step{padding:0 26px 0 0;position:relative}
.step::before{counter-increment:s;content:counter(s);display:grid;place-items:center;width:56px;height:56px;border-radius:50%;background:var(--night);border:3px solid var(--yellow);font-family:"Plus Jakarta Sans",sans-serif;font-weight:800;font-size:1.3rem;position:relative;z-index:1;margin-bottom:22px}
.step:nth-child(2)::before{border-color:var(--orange)}
.step:nth-child(3)::before{border-color:var(--crimson)}
.step:nth-child(4)::before{border-color:#8f95e0}
.step h3{margin-bottom:8px}
.step p{color:#c9cdf0;font-size:.97rem}

/* Références */
.refs{list-style:none;border-top:1.5px solid var(--ink)}
.refs li{border-bottom:1px solid var(--line)}
.refs a{display:flex;align-items:center;justify-content:space-between;gap:16px;padding:18px 4px;text-decoration:none;font-family:"Plus Jakarta Sans",sans-serif;font-weight:800;font-size:clamp(1.2rem,2.6vw,1.8rem);letter-spacing:-.03em;transition:padding .2s,color .2s}
.refs a span{font-family:"Hanken Grotesk",sans-serif;font-weight:600;font-size:.9rem;color:var(--muted);letter-spacing:0}
.refs .nolink{padding:18px 4px;font-family:"Plus Jakarta Sans",sans-serif;font-weight:800;font-size:clamp(1.2rem,2.6vw,1.8rem);letter-spacing:-.03em}
.refs a:hover{padding-left:16px;color:var(--crimson-d)}
.refs a:focus-visible{outline:2px solid var(--indigo);outline-offset:2px}

/* Nexlor */
.nex{padding:0 0 clamp(40px,6vw,72px)}
.nex .box{display:flex;align-items:center;justify-content:space-between;gap:24px;flex-wrap:wrap;background:var(--paper-2);border-radius:var(--r);padding:26px 30px}
.nex p{max-width:640px;font-weight:600}
.nex p small{display:block;font-weight:500;color:var(--muted);font-size:.93rem}

/* Contact */
.contact{background:var(--white);border-top:1.5px solid var(--ink)}
.contact .wrap{display:grid;grid-template-columns:1fr 1fr;gap:clamp(28px,5vw,72px);align-items:start}
.contact .shot img{aspect-ratio:1200/1100}
.contact .shot::before{content:"";position:absolute;inset:-18px 24px 24px -18px;background:var(--crimson);border-radius:var(--r);z-index:0}
.contact .shot img{position:relative;z-index:1}
form{display:grid;gap:16px}
label{font-weight:700;font-size:.92rem;display:block;margin-bottom:6px}
input,select,textarea{width:100%;font:inherit;padding:13px 15px;border:1.5px solid var(--ink);border-radius:12px;background:var(--paper);color:var(--ink)}
input:focus,select:focus,textarea:focus{outline:3px solid var(--yellow);outline-offset:1px}
textarea{min-height:120px;resize:vertical}
.row{display:grid;grid-template-columns:1fr 1fr;gap:16px}
.hp{position:absolute;left:-9999px}
.note{font-size:.86rem;color:var(--muted)}
.alert{padding:16px 20px;border-radius:12px;font-weight:600;display:inline-block;margin-bottom:22px}
.alert.ok{background:#e3f1e5;border:1px solid #9ccba3}
.alert.ko{background:#fbe6e1;border:1px solid #e3a597}

/* Pages internes */
.page-head{padding:clamp(48px,7vw,90px) 0 26px}
.posts{display:grid;gap:0;border-top:1.5px solid var(--ink)}
.post{padding:26px 4px;border-bottom:1px solid var(--line)}
.post small{color:var(--crimson-d);font-weight:800;text-transform:uppercase;letter-spacing:.12em;font-size:.74rem}
.post h3{margin:.4em 0 .3em;font-size:1.3rem}
.post p{color:var(--muted)}

footer{background:var(--ink);color:#fff;padding:44px 0 30px}
footer .wrap{display:flex;justify-content:space-between;align-items:center;gap:24px;flex-wrap:wrap}
footer img{height:46px;width:auto;background:#fff;border-radius:10px;padding:6px 10px}
footer ul{display:flex;gap:22px;list-style:none;flex-wrap:wrap}
footer a{text-decoration:none;color:#e6e8f5;font-weight:600;font-size:.95rem}
footer a:hover{text-decoration:underline}
footer small{display:block;width:100%;color:#a9aed0;margin-top:8px;font-size:.85rem}

.rise{opacity:0;transform:translateY(18px);animation:rise .8s cubic-bezier(.2,.7,.2,1) forwards}
.d1{animation-delay:.05s}.d2{animation-delay:.18s}.d3{animation-delay:.3s}.d4{animation-delay:.42s}
@keyframes rise{to{opacity:1;transform:none}}
@media (prefers-reduced-motion:reduce){.rise{animation:none;opacity:1;transform:none}html{scroll-behavior:auto}.btn,.refs a{transition:none}}

@media (max-width:900px){
  .hero .wrap,.offer,.offer.rev,.contact .wrap{grid-template-columns:1fr}
  .offer.rev .o-text{order:0}
  .photo::before{inset:18px -10px -14px 18px}
  .photo .tag{left:8px;bottom:22px}
  .shot .tag2{right:8px}
  .rail{grid-template-columns:1fr 1fr;row-gap:36px}
  .rail::before{display:none}
  .row{grid-template-columns:1fr}
  .menu-toggle{display:block}
  nav ul{display:none;position:absolute;left:0;right:0;top:73px;background:var(--paper);flex-direction:column;align-items:flex-start;padding:20px 22px 24px;gap:18px;border-bottom:1px solid var(--line)}
  nav ul.open{display:flex}
}
@media (max-width:520px){
  .rail{grid-template-columns:1fr}
  .pipe .cols{grid-template-columns:repeat(2,1fr)}
}

/* Références en cartes */
.rcards{list-style:none;display:grid;grid-template-columns:repeat(auto-fill,minmax(260px,1fr));gap:18px}
.rc a{display:flex;flex-direction:column;gap:8px;height:100%;padding:22px 22px 18px;background:var(--white);border:1px solid var(--line);border-top:5px solid var(--c);border-radius:var(--r);text-decoration:none;transition:transform .2s,box-shadow .2s}
.rc.c0{--c:var(--yellow)}.rc.c1{--c:var(--orange)}.rc.c2{--c:var(--crimson)}.rc.c3{--c:var(--violet)}.rc.c4{--c:var(--indigo)}
.rc small{font-family:"Plus Jakarta Sans",sans-serif;font-weight:800;font-size:.72rem;text-transform:uppercase;letter-spacing:.12em;color:var(--muted)}
.rc h3{font-size:1.25rem}
.rc p{color:var(--muted);font-size:.95rem;line-height:1.5;flex:1}
.rc span{margin-top:auto;padding-top:6px;font-weight:700;font-size:.9rem;color:var(--crimson-d)}
.rc a:hover{transform:translateY(-3px);box-shadow:0 10px 24px rgba(16,20,33,.1)}
.rc a:focus-visible{outline:2px solid var(--indigo);outline-offset:2px}
@media (prefers-reduced-motion:reduce){.rc a{transition:none}}

/* Article de blog */
.prose{padding:10px 0 70px}
.prose .wrap{max-width:760px}
.prose p{margin:0 0 16px;font-size:1.06rem}
.prose h2{font-size:1.4rem;margin:34px 0 10px}
.prose a:not(.btn){color:var(--crimson-d)}
.cta-box{margin-top:44px;padding:28px;background:var(--paper-2);border-left:6px solid var(--crimson);border-radius:var(--r)}
.cta-box .btn{margin-top:6px}
.post h3 a:hover{color:var(--crimson-d)}

.prose .chapo{font-size:1.2rem;line-height:1.6}
.prose figure{margin:28px 0}
.prose figure img{width:100%;border-radius:var(--r);border:1px solid var(--line)}
.prose .fig-mobile img{max-width:300px;margin:0 auto}
.prose figcaption{margin-top:8px;font-size:.9rem;color:var(--muted);text-align:center}
.prose h3{font-size:1.1rem;margin:22px 0 6px}
.toc{margin:26px 0;padding:18px 22px;background:var(--paper-2);border-radius:var(--r)}
.toc ol{margin:8px 0 0 20px}.toc li{margin:4px 0}

/* tableaux d'articles */
.prose table{width:100%;border-collapse:collapse;margin:20px 0;font-size:.95rem}
.prose th,.prose td{text-align:left;padding:10px 12px;border-bottom:1px solid rgba(0,0,0,.12);vertical-align:top}
.prose th{font-weight:700}
@media(max-width:600px){.prose table{display:block;overflow-x:auto}}